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Arvind RP, Chief Marketing Officer, McDonald’s (West and South), spoke to e4m about embracing anime, the ‘fake cheese’ controversy, the....
In a freewheeling chat, Kartik Smetacek and Rohit Malkani, Chief Creative Officers, L&K Saatchi & Saatchi, spoke about challenges in....
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Big marketing bucks, data and insights, and rise of social commerce have been creating the right grounds for content creation....
Jaibeer Ahmad will be directly reporting to Babita Baruah
India is more than just its metros, say experts who aver that real progress may come only when brands catering....
Tushar Malhotra joined Bisleri in 2021 as Head of Marketing & International Business
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Director Vinil Mathew spoke to e4m about his journey from being an ad film director to now having two commercial....
Advent of digital medium & social media has aided the ad industry and brands in the sexual wellness category to....
Reckitt Benckiser found the perfect vehicle in Ameen Sayani and the power of radio to catapult Binaca Toothpaste's popularity in....
Marks & Spencer has earlier collaborated with Grey Group for a global campaign
Megha Tata was appointed as the CEO of the animation studio in October 2022
Swati Bhattacharya has over 25 years of experience in advertising
Can ends justify the means? In light of the recent Poonam Pandey death hoax, industry experts discuss the fine line....
Poonam Pandey’s stunt to raise awareness about the HPV vaccine has received backlash on social media; Schbang, the agency that....
Industry players say ad rates have seen a positive shift compared to the previous year and 2024 holds promise for....
