Tags STORY
On The Move
Gurpreet Singh appointed Head of Performance - GroupM Nexus India?

Gurpreet Singh joins from Performics - Publicis Groupe where he was Managing Partner

By Team PITCH

On The Move
Netflix India elevates Poornima Sharma as head of marketing partnerships

Poornima Sharma joined Netflix in February 2020 as partner marketing lead

By Team PITCH

Marketing Moments
What's on brands' plates after the cookie crumble of 2024?

With Google testing Tracking Protection that curbs cross-site tracking, brands will adopt a multi-faceted approach to measure their digital ads....

By Shantanu David

Marketing Moments
Over 90% advertisers not ready for cookieless world: Experts

While several marketers have proactively readied themselves for the shift, others are still navigating the learning and unlearning process, shared....

By Kanchan Srivastava

Opinion
Data and Agility: The Secret Weapons for Indian Marketers in...

Guest Column: Gaurav Mehta, Chief Marketing Officer, Noise talks about the trends shaping India's marketing industry in 2024

By Gaurav Mehta

Marketing Moments
Will modified RIO lead to an increase in subs revenue...

While pricing changes in the new RIO are seen as a necessity for the broadcast industry battling content costs among....

By Sonam Saini

Marketing Moments
Platinum Outdoor creates Xtra strong 3D anamorphic outdoor campaign for...

The campaign highlights the strongest coffee message through “Start Strong Stay Strong” from Continental Xtra.

By Team PITCH

BrandTalk
Fixderma was already an omnichannel brand before it went D2C:...

Shaily Mehrotra, CEO and Founder of Fixderma, tells e4m about the brand's long journey going global and cracking tough markets....

By Shantanu David

Marketing Moments
L&K Saatchi & Saatchi unveils Hero’s Karizma XMR with 'Live...

The campaign pays homage to the rich legacy of Karizma, known for revolutionizing sports biking in the country

By Team PITCH

Marketing Moments
SBS Biotech, Maruti Suzuki, Kia top advertisers in Print during...

During Q3 of 2023, the top 10 advertisers together covered 13 percent share of ad space

By Team PITCH