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AI, Personalization, Segmentation, and Sustainability – Industry Experts Steer Into a New Era of Consumer Connection; AI to Take Centre....
The ad-supported model for Amazon Prime Video is meant for the US, UK and Germany as of now
Advancements in Google's AI-powered campaign planner Performance Max can automatically create ads that require no human intervention
The higher social media consumption has led to a shift in media strategy among brands and also indicates a positive....
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Sunil Gadgil, Marketing Director, NIVEA India shares insights into the brand's recent campaign, strategic initiatives, dynamic consumer landscape, and innovative....
EbixCash has strong standalone financials and governance, with its cash flows solely available for its own needs, the company said
The Zee-Sony deal may be on shaky ground but mergers & acquisitions in media are quite common globally. A glance....
In a statement, Sony Pictures Network India said the company looks forward to hearing ZEE’s proposals and how they plan....
The launch campaign showcases how the ‘Double Power’ of Iodex UltraGel+ with 2% diclofenac is helping the cricketer bounce back
Anthony Paul Raj has in the past worked with Vantage Advertising Pvt Ltd, Portland India Outdoor Advertising Pvt Ltd and....
