Tags STORY
Marketing Moments
‘Koffee With Karan’ helped us increase brand visibility: Bala Sarda,...

On the occasion of International Tea Day, e4m caught up with VAHDAM India’s Founder & CEO Bala Sarda on the....

By Sohini Ganguly

On The Move
Neville Shah to join FCB Kinnect as Chief Creative Officer

Neville Shah will be FCB Kinnect’s first-ever Chief Creative Officer and shall be based in Mumbai

By Neeta Nair

Marketing Moments
Counting on the big day: News channels expect up to...

Ad rates too typically go up 40-50% during elections, say industry experts


Marketing Moments
Bumble apologises for odd take on celibacy in ad

According to Bumble, the campaign was supposed to be a quirky take on those "frustrated by modern dating"

By Team PITCH

BrandTalk
'We Use Classic Journalistic Rigour of Print & TV &...

Rishi Pratim Mukherjee, Co-Founder & CEO, Jist Media talks about the origin of Jist Media, its mission, challenges faced, content....

By Ritika Raj

Marketing Moments
MarTech mania: Can Indian marketers prevail over the shiny object...

Industry heads share AI-powered tools are integral in various aspects of marketing and advertising but the adoption has been measured....

By Sohini Ganguly

BrandTalk
AVOD is the bedrock of our service: Ishan John Chatterjee,...

Ishan John Chatterjee, Director, YouTube discussed the significance of India as a market for the streaming giant and the prospects....

By Shantanu David

Marketing Moments
Google I/O: AI the centrepiece of Sundar Pichai-led conference

The Google head announced new AI-powered models and capabilities embedded across Google products like Search, Photos and YouTube

By Shantanu David

Marketing Moments
Clovia gets Manushi Chhillar as brand ambassador

Manushi Chhillar features in the brand’s latest campaign ‘Coffee to Club with Clovia’

By Team PITCH

Marketing Moments
Nutrica challenges 'one-size-fits-all' approach towards cooking oil in new campaign

Conceptualized and developed by GOZOOP Group, the campaign consists of six commercials, OOH, print, in-shop and other digital assets

By Team PITCH