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Rajat Abbi, VP-Global Marketing, CMO, Greater India, Schneider Electric, lets us in on the company's media mix, B2C focus, festive....
Mansi Khanna was earlier Nestle’s Category Marketing Manager-Dairy
DPOs want TRAI to reduce broadcaster discount on channel bouquets from 45% to 15%, saying that the current discount makes....
Many of the major players in India’s e-commerce industry were found to be indulging in deceptive practices with healthtech, travel....
The two complaints were initiated by the council on a suo moto basis where the operators were alleged to jack....
Large screen ads lead to better experience and recall, but smaller smartphone screens often result in higher conversion rates since....
Industry watchers say that for brands leveraging home screen advertising on CTV, performance measurement is critical and tailored to their....
While hearing the case of the restraining order on Power TV, CJI D Y Chandrachud asked about the number of....
Industry watchers share that the CTV home screen has found takers from across categories – retail, automotive, luxury & CPG....
According to sources, the company is looking for a creative partner to complement their existing agency, Schbang
