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Marketing Moments
Google to end continuous scroll. Let the search begin, say...

Industry heads say that with users upset about the diminishing relevance of Google search results and AI working on every....

By Shantanu David

Pitch Feature
‘By 2029, 94% of advertising will be AI-enabled or touched...

Kate Scott-Dawkins, President, Global Business Intelligence, GroupM, spoke to e4m from Cannes Lions on the industry’s growth, the progress in....


Marketing Moments
Dr Annurag Batra elected as member of International Academy of...

Dr Annurag Batra joins over 900 others from 60 countries representing the biggest global names in TV and media

By Team PITCH

Marketing Moments
Show must go on, ad revenue can't stop: Industry on...

As the SDC mandate comes into effect today onwards, the industry believe there will be no change in the course....


Marketing Moments
SC advertising mandate to dampen festive season spending?

Citing the absence of clear guidelines, marketers are re-evaluating advertising budgets for the upcoming festive season, share stakeholders

By Sohini Ganguly

Marketing Moments
No ‘likes’ for MIB self-declaration mandate? Influencer industry flummoxed

The thought is in the right direction, but the mandate isn't, say digital experts who note that self-declaration will be....

By Sohini Ganguly

Marketing Moments
Jyotiraditya Scindia appointed Union Communications Minister

Dr. Chandra Sekhar Pemmasani will take over as Minister of State for the Ministry of Communications

By Team PITCH

Marketing Moments
Who should be held accountable for influencer-related ad violations?

According to an ASCI data for 2023-24, a staggering 99% of influencer advertisements were found to be in violation of....

By Chehneet Kaur

Marketing Moments
Healthcare has more violative ads than illegal offshore betting: ASCI

According to ASCI's Annual Complaints Report, baby care emerged as a new contender in the top violators category with influencer....

By Team PITCH

Marketing Moments
Tata Salt, Dream11, Sprite among top IPL 2024 ads: SCORE

Through the survey conducted across 36 cities across metros, tier 1-2-3 towns and in NCCS A/B, SCORE ranked the 10....

By Team PITCH