Tags STORY
Marketing Moments
Fraud, Ethics, and Vernacular Challenges: The Problematic State of Digital...

Industry leaders provide insights into combating problematic ads, emphasizing the crucial role of education, collaboration, and robust quality assurance

By Ritika Raj

On The Move
Warner Bros. Discovery in talks with Paramount for a possible...

Talks at a very early stage and may not even lead to an agreement, say media reports

By Team PITCH

Marketing Moments
CCI gives nod for acquisition of Glenmark Life Sciences by...

In September of this year, Nirma disclosed its intention to acquire a 75% stake in Glenmark Life Sciences

By Kanchan Srivastava

Marketing Moments
ASCI launches guidelines to prevent misuse of brand extensions as...

These modifications have been detailed in Chapter III Clause 3.6 (a) of the ASCI code

By Team PITCH

Marketing Moments
Establishing a culture of responsibility within the digital advertising community

With close to one-fourth of brand-influencer collaboration called out for violation, we look at how brands and influencers can cultivate....

By Simran Sabherwal

On The Move
Schbang elevates Jatin Sinha as Chief Information Officer

Jatin Sinha has been with Schbang since 2020

By Team PITCH

Pitch Feature
Unmasking Surrogate Advertising: Celebrities, Loopholes, and Battle for Ethical Visibility

Beyond the Glitz and Glam: Navigating the Shadows of Surrogate Advertising, Celebrity Accountability, and the Ongoing Struggle for Ethical Brand....

By Ritika Raj

BrandTalk
IP monetisation has not been exploited locally: Vikram Sharma, Warner...

According to the Head of Consumer Products, Advertising & Partnerships, Warner Bros. Discovery, India represents a significant expansion opportunity &....

By Simran Sabherwal

Marketing Moments
Nyle Naturals Puts Women First with #GentleCareForEverydayYou

Nyle Naturals drops the curtain on #GentleCareForEverydayYou campaign, elevating women's well-being, transparency and natural hair care heritage.

By Team PITCH

Report Watch
Display & programmatic advertising least impacted by new AI-based MarTech...

Adding 2000 MarTech tools in just six months is a testament to the acceleration of AI-driven software, noted Scott Brinker....

By Sohini Ganguly