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While the subscription model helps brands seek customer loyalty and build on retention, customization and sustainability make this format appealing....
The sheer number of ad violations begs the question of whether agencies are having trouble interpreting the advertising body's guidelines
The CEO & MD of HUL was addressing the ASCI conference in Mumbai
The regulator body has said these ads must avoid using images or themes that cause unjustified distress to consumers
Setting a new trend, senior Union ministers Rajeev Chandrashekhar, S Jaishankar and Piyush Goyal recently appeared on YouTube channels of....
Industry watchers share their take on the recent guidelines by ASCI and DOCA against unfair business practices by ecomm companies
Forms multi-stakeholder task force along with DoCA to examine these issues
The report seeks to decode the growth of the online gaming landscape in India and focus on how brands can....
Scammers have been posing as recruiters from top ad agencies to lure people in with promises of plum jobs and....
The Managing Director and CEO of ZEEL also said during the Q4 earnings conference that final legal issues regarding the....
