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Industry experts suggest that brands need to take greater measures and closely collaborate with platforms to ensure a safer advertising....
In a chat with exchange4media, the MD of incense brand Cycle Pure Agarbatti spoke about their recent World Cup campaign,....
As Indian consumers seek recognition as global citizens, American shopping fests like Black Friday are set to get bigger, better....
Players like Zepto, Dunzo and Blinkit have reported staggering losses in FY'23. Industry observers believe price wars and the 'need....
The phenomenal growth of click-to-message ads shows the potential of conversational marketing; advertisers are ready to pay a premium due....
In a post-third-party cookie world, experts talk about how data analysis using different technologies like AI could boost performance campaigns,....
Experts weigh in on the spook-tacular marketing opportunity that is Halloween, which is steadily bewitching Indian consumers
As per industry players, Connected TV allows precise targeting and enables ads to be tailored based on demographics, interests, and....
More than a loss of money, brands may experience a loss in value for campaigns, but provisions for compensation can....
exchange4media spoke to LinkedIn’s Country Manager and VP of Product to understand their new product solutions, the use of AI....
Although Meta’s ad-free subscription plan is yet to reach India, industry players say that agencies must consider diversifying mediums &....
Industry players say while the traditional media still holds sway, roping in influencers and going big on digital platforms is....
Dr Ashish Bajaj, CMO, Narayana Health, speaks about the company's rebranding exercise and the dynamic changes within the health marketing....
Experts believe that AI anchors are a cost-effective solution for media houses, but the replacement of human news presenters is....
While some industry watchers say Indian short video platforms may have lost their charm among advertisers with some reevaluating investments,....
