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An active medium, print has thrived and restored advertisers' confidence even amid the digital boom. Industry players share what scripted....
While Deadpool & Wolverine’s marketing budget came in at a cool $100 million, the film’s box office rakings have already....
The industry expects measures that will ease their financial burden, help reduce costs and continue delivering reliable news to the....
Surinder Chawla is the ex CEO and MD of Paytm Payments Bank
Unlike TV, most of the advertisers on radio and print are small-scale marketers, for whom filing SDCs will be more....
However, circulation revenue has seen better days, say publishers, who are hopeful of finding potential avenues
Industry experts share govt advertising took a hit due to the long voting schedule and brands too didn’t want to....
FIPP’s Interim Managing Director Alastair Lewis discusses what alternate revenue streams can be explored by the print players to remain....
Industry watchers say some print players are wary of ‘real’ circulation figures impacting ad rates, not keen on paying for....
At IMC 2024, industry experts weighed in on how magazines can remain relevant in a rapidly evolving media landscape
