Tags STORY
Marketing Moments
e4m Pride of India Brands – Tamil Nadu to be...

The fourth edition of the conference will be held in Chennai on 24 January 2024

By Team PITCH

Marketing Moments
Gods Join the Ad Game: Brands Craft Campaigns For Ayodhya...

From Fragrant Paths to Delicious Samples, Brands Are Trying To Build Spiritual Connections With Consumers

By Ritika Raj

On The Move
The Hindu Group's Sriram Srinivasan moves on

Sriram Srinivasan was associated with The Hindu Group for over eight years

By Team PITCH

Marketing Moments
FPJ 'raddi' ad row: Need for fresh IRS, ABC surveys,...

Reacting to Free Press Journal hinting at alleged manipulation of circulation figures, industry players said audits, surveys and personal research....

By Chehneet Kaur

BrandTalk
‘Young Consumers of Today Relate With Brands That Walk The...

Koorichh, VP - Marketing & Portfolio Head, Diageo India talks about premiumisation, purposeful branding, changing consumer preferences in the alcobev....

By Simran Sabherwal

Marketing Moments
LS passes Press & Registration of Periodicals Bill; listing new...

There is no requirement of furnishing any declaration before the local authority or its authentication by the local authority

By Team PITCH

BrandTalk
Newspaper industry set to grow as PRP Bill will cut...

In an exclusive interview with exchange4media, Rakesh Sharma, president of the Indian Newspaper Society, deliberates on the provisions of the....

By Kanchan Srivastava

Marketing Moments
Govt has spent Rs 967 cr in print media ads...

I&B minister Anurag Thakur has informed the Lok Sabha that 1,48,363 periodicals were registered with the Registrar of Newspapers for....

By Team PITCH

Marketing Moments
Govt has spent Rs 967 cr in print media ads...

I&B minister Anurag Thakur has informed the Lok Sabha that 1,48,363 periodicals were registered with the Registrar of Newspapers for....

By Team PITCH

Marketing Moments
YouTube ads: The unskippable dilemma for brands?

'How much is too much?' ponder industry watchers as they argue whether frequent ads on YouTube could cause ad fatigue....

By Team PITCH