Tags STORY
BrandTalk
We’re entering consumer engagement with chat experiences: Arun Srinivas, Meta...

The Head of Meta Ads India spoke about AI being central to the company, the consumer engagement space and why....

By Shantanu David

Report Watch
Display & programmatic advertising least impacted by new AI-based MarTech...

Adding 2000 MarTech tools in just six months is a testament to the acceleration of AI-driven software, noted Scott Brinker....

By Sohini Ganguly

Marketing Moments
Parineeti Chopra Unveils Clensta’s New Campaign - #TheBetterWay

The startup brand’s latest digital campaign is aimed at encouraging consumers to choose ‘Better' ingredients, ‘Better’ Technology, ‘Better’ Absorption, ‘Better’....

By Team PITCH

Marketing Moments
Mere bhaiya ke function pe jalul-jalul aana: Zomato invites all...

Blinkit too finds a mention in the print ad

By Team PITCH

Marketing Moments
2023: A year of revival for the print

Rapid technological advancements, improvement in economic conditions of buyers, decline in newsprint prices and crucial elections in four states were....

By Chehneet Kaur

Marketing Moments
HT Media reports revenue of Rs 427 crore in Q2FY24

The company said that the total revenue for the quarter declined Y-o-Y due to the shift of the festive season....

By Team PITCH

BrandTalk
We have been benefitting from the downward trend of newsprint...

During the Q2 earnings calls, Agarwal stated that traditional categories, such as education, real estate, government, jewellery and health, have....

By Team PITCH

Marketing Moments
Hotstar owner Novi Digital Entertainment to merge with Star India:...

The merger is in line with the companies’ endeavours to restructure their streaming, broadcasting and distribution business

By Team PITCH

Marketing Moments
Disney in talks with Blackstone over sale of India assets:...

Top Disney executives Tom Staggs and Kevin Mayer reportedly played a key role in setting up the talks

By Team PITCH

On The Move
Nina Elavia Jaipuria quits Viacom18 after 17 years

Jaipuria was Viacom18's Head of Hindi Mass Entertainment & Kids TV Network

By Sonam Saini