Tags STORY
Marketing Moments
Troubleshooter, eternal swashbuckler, legend: Industry mourns Fali Vakeel

An inspirational figure in the world of Indian advertising, Fali Vakeel leaves behind an unparalleled legacy

By Team PITCH

Marketing Moments
Maruti Suzuki, SBS Biotech, Reliance Retail top advertisers on print...

As per the TAM AdEx report, more than 185K brands were present on Print during 2023

By Team PITCH

Marketing Moments
UNIQLO launches ‘Summers are for Linen’ campaign with Katrina Kaif

The campaign film will be seen across digital and offline channels

By Team PITCH

Marketing Moments
Don’t let harsh light spoil your family time, says Crompton's...

The campaign is conceptualized by BBDO

By Team PITCH

Marketing Moments
Slow and steady: Print players hopeful of continued growth this...

According to the EY-FICCI M&E report, Print can grow to Rs 288 billion by 2026 with advertising at 4.7 per....

By Chehneet Kaur

Pitch Feature
Why is Big Tech turning to small advertisers?

The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad....

By Shantanu David

Marketing Moments
Retail co asks Netflix to pay Rs 25 cr for...

The Bombay HC is hearing the case about Kewal Kiran Clothing’s allegation that the makers of ‘Killer Soup’ have infringed....

By Team PITCH

Marketing Moments
PUER launches 'Catch Up with Her' campaign featuring rapper ERP...

The video celebrates the spirit of womanhood by showcasing how women are stepping up their game in every field

By Team PITCH

Marketing Moments
Print ad volume up but have the rates dropped?

Industry observers note that print ad rates are still 20 per cent below the pre-Covid levels; a shift to digital....

By Chehneet Kaur

Marketing Moments
R K Swamy IPO booked 6 times on Day 2...

The IPO’s price band was fixed at Rs 270 to Rs 288 per equity share

By Team PITCH