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On The Move
HiveMinds appoints Srinath Kotamaraju as Regional Director-South

Before joining HiveMinds, Srinath was the Managing Director at Reprise Digital, Indonesia

By Team PITCH

Opinion
Unlocking the Potential of AI-Based Social Listening For The Information...

Guest Column: Arun Pattabhiraman, Chief Marketing Officer, Sprinklr writes about the capabilities of social listening tools, translating AI systems into....

By Arun Pattabhiraman

Marketing Moments
INS backs ISEC, says advertisers’ money precious

In a chat with e4m, INS President Rakesh Sharma said changes in audience classification systems carry significant weight for publishers....

By Kanchan Srivastava

Marketing Moments
Nu Republic unveils brand campaign with Farhan Akhtar and Shibani...

Nu Republic specializes in wireless audio products and wearables

By Team PITCH

Pitch Feature
Digital projected to grow 17% in 2024

Digital AdEx is expected to close at Rs 46,565 cr during the year, contributed majorly by video and e-commerce

By Team PITCH

Pitch Feature
Print media clocks 4% AdEx growth in ‘23, to reach...

Indian print media made up 19% of the total AdEx pie in the country when compared to a global AdEx....

By Team PITCH

Pitch Feature
Cinema advertising projected to surge 35% in 2024

The sector’s AdEx share is expected to stand at Rs 1,047 crore by the end of the year

By Team PITCH

Marketing Moments
Curativity appoints Aarti Srinivasan and Neha M Dhanani to leadership...

The duo will lead the charge for Curativity Brand Partners as Head of Creative and Head of Business respectively

By Team PITCH

Marketing Moments
Print’s ad spend share drops 15% in last 7 years

According to the dentsu-e4m digital advertising report 2024, category-wise the government sector has been the leading advertiser on Print with....

By Chehneet Kaur

On The Move
Madison Media Alpha and PMG set up Atomberg's partnership deal...

The deal will begin in 2024 and will cover all major BCCI events until 2026

By Team PITCH