Himalaya Wellness Company has announced the launch of its latest campaign #ItStartsWithGums.

Led by three digital films, the campaign aims to highlight the significance of maintaining healthy gums for overall oral wellness.

The #ItStartsWithGums campaign utilizes a multi-channel approach including a series of digital films that have gone live YouTube and Facebook, engaging digital displays at Bengaluru airport, an extensive influencer activation led by dentists and health experts, and free oral care check-up camps organized at corporates and residential societies. These efforts were designed to celebrate Gum Health Day and educate the public about the importance of proactive gum care including the use of specialized products.

Commenting on the campaign, Ragini Hariharan, Marketing Director for Personal Care & Hygiene, Himalaya Wellness said, “At Himalaya, we believe that good oral health begins with healthy gums. The #ItStartsWithGums campaign reinforces Himalaya's commitment to promoting holistic oral health, with a particular focus on the
often-neglected aspect of gum care. By educating and engaging with our consumers, we aim to create a culture of holistic oral care through Ayurvedic wisdom, ensuring brighter smiles and better overall well-being for everyone.

Talking about the #ItStartsWithGums campaign, Himanshu Arora, Co-founder of Social Panga says, “We are excited to partner with Himalaya Oral Care on this campaign. Our goal is to leverage digital platforms to effectively spread the message about the importance of gum health. We aim to encourage positive oral care habits by helping individuals understand the critical role gums play in overall well-being.”