Tags STORY
On The Move
BBH India to manage integrated creative mandate of Microtek

The mandate was won following a multi-agency pitch

By Team PITCH

Marketing Moments
ISA media charter to heavily impact digital agency operations

Industry players say the language of the charter favours advertisers to the detriment of the agencies and that it could....

By Team PITCH

Marketing Moments
We were neither consulted nor informed: ISA's media charter irks...

The ISA has released a model agency contract that demands a share in the rebates earned by media agencies and....


Marketing Moments
Advertisers want 'fair share' in rebates earned by media agencies,...

ISA’s model agency agreement puts forth 'Right to Audit the entire agency turnover including its entities and vendors', a demand....

By Kanchan Srivastava

Marketing Moments
Brands may spend 15-20% more on Onam advertising this year

While TV & print AdEx is expected to grow by at least 10%, digital AdEx is expected to grow by....

By Nilanjana Basu

Marketing Moments
Will 28% GST be endgame for Indian gaming advertising ecosystem?

Industry experts share the additional tax burden might shrink the active user base of gaming companies and thus reduce the....


Marketing Moments
ASCI introduces guidelines for ads on charitable causes

The regulator body has said these ads must avoid using images or themes that cause unjustified distress to consumers

By Team PITCH

On The Move
DENTSU CREATIVE India appoints Surjo Dutt as CCO - West...

In his 24 years in the industry, Dutt has worked on over 400 campaigns

By Team PITCH

On The Move
OMD India bags media mandate for SUGAR Cosmetics

The business will be handled from the agency’s office in Mumbai

By Team PITCH

On The Move
Everest bags Purva Land’s creative, digital account

The business will be handled by the agency’s Bengaluru unit

By Team PITCH