Tags STORY
Marketing Moments
Tapping the trend: What's inspiring ad world this cricket &...

The industry speak is that campaigns will work on drawing audiences to both online and offline options with both relatability....

By Tanzila Shaikh

BrandTalk
WPP will double its size in India in next five...

The Global CEO talks about WPP's scale-up plans for India, his belief in the country’s growth possibilities, and more

By Naziya Alvi Rahman

Marketing Moments
Axis Bank ‘opens experiences’ for credit cards campaign

The campaign has been designed by Lowe Lintas

By Team PITCH

Marketing Moments
FMCG ad vol on TV grew by 6% in H1

As per TAM AdEx Half Yearly Advertising Report, FMCG ad volumes on radio increased by 7%, while digital and print....

By Team PITCH

Marketing Moments
Who will be IMPACT Person of the Year, 2022?

The award recognises and celebrates excellence in the advertising, media and marketing ecosystem

By Team PITCH

Marketing Moments
Slow year so far, TV sector now pins hope on...

Experts hopeful of growth ranging from 10% to 15%

By Sonam Saini

Marketing Moments
Gulf Oil India comes up with new edition of ‘Gulf...

The ‘Gulf Superfleet Suraksha Bandhan’ campaign made its debut in 2019

By Team PITCH

On The Move
Dentsu Creative India wins integrated media mandate of Gulf Oil

The brand was previously associated with DDB Mudra

By Tanzila Shaikh

Marketing Moments
Advertising is about reaching consumers through credibility: Rohit Jawa

The CEO & MD of HUL was addressing the ASCI conference in Mumbai

By Team PITCH

Marketing Moments
Love for freedom: How India's independent ad agencies are marching...

In the fiercely competitive adworld, these bravehearts have taken a leap of faith and are making a mark of their....

By Tanzila Shaikh