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The CEO of Viacom18 Sports spoke to e4m Editor Naziya Alvi Rahman on the recently-concluded IPL’s viewership and revenue numbers,....
The incumbent agency is Havas Media, which has been handling the brand's integrated media duties account since 2020
The Ogilvy India CCO, one of the 13 Indian jury members at Cannes Lions 2023, spoke to us about his....
Wavemaker’s Delhi office will continue to service the media mandate
The campaign, conceptualised by FCB Kinnect, has a series of videos called ‘Brave New Art’
The CEO-South Asia of EssenceMediacom spoke to e4m Editor Naziya Alvi Rahman on handling the big merger, expanding the agency....
The account, estimated to be worth Rs 1600 crore, was earlier with dentsu
Through the campaign, Eggoz is educating its customers on what a fresh egg looks, feels, and smells like
Larah aims to reflect the modern Indian woman with the new brand tagline, ‘My Home My Way’
Industry leaders weigh in about stretching the frontiers of advertising with the infusion of tech with human ingenuity
