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Marketing Moments
Troll-proof: How should brands approach social media backlash without sullying...

Experts feel that if a brand is not sure, it should not respond, and tread through with due caution 2020....

By Misbaah Mansuri

Marketing Moments
Kia unveils new logo and global brand slogan to signify...

The new logo represents Kia’s ambitions to establish a leadership position in the future mobility industry Kia has revealed its....

By Team PITCH

Marketing Moments
Kerala actor Anoop Menon fined for ‘false hair growth promise’...

The medical store where the complainant purchased the cream from has also been fined Rs 3,000, according to a news....

By Team PITCH

Marketing Moments
BCCI valued at Rs 14,489 crore

Of its Rs 4,017.11 crore income, the board reportedly made more than half (Rs 2,407.4 crore) through the 2018 Indian....

By Team PITCH

Marketing Moments
Nutralite creates buzz with its 'Breaking News' digital campaign

The breaking news campaign is backed by fun social content As 2020 draws to an end, Nutralite strikes the perfect....

By Team PITCH

Marketing Moments
'In ad film production, remote monitoring system is the need...

Suprotim Day, Chief Films Officer - India, dentsu, shares insight on how advertising film production houses found ways to make....

By Supratim Dey

Marketing Moments
Colgate ropes in Kiara Advani as its brand ambassador

The integrated brand campaign showcases how Visible White Toothpaste helps to achieve one shade whiter teeth Colgate-Palmolive (India) Limited has....

By Team PITCH

Marketing Moments
Men of Platinum introduces new campaign #MomentOfTruth to honor men

Conceptualized by Famous Innovations, the campaign celebrates these men of character and....

By Team PITCH

Marketing Moments
Wacoal launches its first television and digital ad campaign

Japanese premium lingerie brand manifests philosophy of supporting women in expressing their....

By Team PITCH

Marketing Moments
7 Up tops exclusive brands list on regional sports channels...

As per the data for the first 52 matches, a total of 175+ brands advertised on both regional and Hindi+English....

By Sonam Saini