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Marketing Moments
Bombay HC clamps down on SebaMed ad 'ridiculing' HUL

As per HC order, USV, SebaMed's parent company, has been restrained from using the ad campaign on all platforms --....

By Team PITCH

Marketing Moments
Sebamed vs HUL: Comparative advertising done right?

Industry observers weigh in on the ad-war and who actually gains from this one ....

By Misbaah Mansuri

Marketing Moments
OTT & TV set for complementary growth in India, say...

The session titled ‘Content: Rise of On-Demand Models’ had four speakers and was moderated by Karan Taurani, VP, Elara Capital....

By Javed Farooqui

Marketing Moments
Affluent, younger & female audiences more engaged with OTT audio:...

Evening and early night prime-time slots – both on weekdays as well as on the weekends-- remain the peak traffic....

By Team PITCH

Marketing Moments
TV advertising in 2020: 10 out of top 20 brands...

As per the BARC report on ad volumes on television for 2020, digital native advertisers turned to television to capitalise....

By Team PITCH

Marketing Moments
Will WhatsApp's new privacy policy cause a dent in its...

Industry experts weigh in on the controversy, discussing whether alternatives like Telegram and Signal can replace WhatsApp or if the....

By Javed Farooqui

Marketing Moments
Independent agency ^atom is now part of by The Network

At by The Network, ^atom will be the exclusive partner representing India and South Asia Abhik Santara’s independent agency ^atom....

By Neeta Nair

Marketing Moments
Music genre sees 2.8 times rise in ad volumes in...

As per the data, six out of the top 10 brands in the music genre are from Reckitt Benckiser, viz....

By Team PITCH

Marketing Moments
Why Indian language papers weathered the Covid storm better than...

In the past few months, Indian language newspapers have taken the lead with growth in circulation, readership and advertising revenues....

By Tasmayee Laha Roy

Marketing Moments
Ludo King aims to widen user base with new in-app...

The company has announced the launch of the 'Quick Ludo' mode for faster-engaging experiences Gametion Technologies, the publisher of mobile....

By Team PITCH