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Marketing Moments
52% of B2C customers switch brands when they don't get...

Real-time interaction management has become an essential tool for marketers as it captures real-time consumer insights and uses them to....

By Team PITCH

Marketing Moments
Life without BARC data: Direct market feedback becomes the new...

Marketers haven’t been shy about spending on news channels in absence of ratings. As per TAM data, top 5 advertisers....

By Tasmayee Laha Roy

Marketing Moments
Twitter, Facebook, Instagram block Donald Trump

The action came after social media posts by the US President, claiming fraud in the election he lost to Joe....

By Team PITCH

Marketing Moments
Hindustan Media Ventures invests Rs 54 crore in OYO

The fresh funding will come as a breather for the company which is slowly seeing a recovery in the business....

By Team PITCH

Marketing Moments
News18 Network & BYJU’S announce the launch of ‘Young Genius’...

The anthem is composed by Salim-Sulaiman and many notable public figures & celebrities have lent their support to the initiative....

By Team PITCH

Marketing Moments
Pooja Nair joins Network Advertising as VP, Strategic Planning

Nair comes with an experience of over 16 years working with agencies like Ogilvy, JWT, Publicis, Saatchi (Colombo), Percept, and....

By Team PITCH

Marketing Moments
Conflict of interest in cricket: Real or imagined

Guest Column: Sandeep Goyal, Founder & Chairman, Mogae Group, says, according to him, a potential conflict has two dimensions to....

By Sandeep Goyal

Marketing Moments
Vidya Vox and Nucleya announce winners for BACARDÍ Sessions Season...

Both mentors will be collaborating on two separate tracks with these artists and guide them through the journey Last month,....

By Team PITCH

Marketing Moments
LaLiga's viewership on Facebook more than doubled this season: Jose...

In a chat with e4m, LaLiga MD Cachaza lets us in on the league's fruitful partnership with Facebook Spanish football....

By Team PITCH

Marketing Moments
'Marketing is about communicating the right product messaging'

Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt. Ltd., elaborates more on the....

By Team PITCH