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Marketing Moments
ICC World Cup 2023: 2.5 crore viewers watched Ind-Aus match...

When the Aussie innings started, there were approx 1.5 crore viewers online, it went up to 2 crore and then....

By Team PITCH

Marketing Moments
When Artificial Intelligence throws up real-world problems

AI-generated rip-offs of books, fake memoirs and the use of deep fakes pose grave ethical and social issues for the....

By Kanchan Srivastava

Marketing Moments
Yuvraj Singh and Vicks Cough Drops call out to India's...

#VicksKholIndiaBol Cheer Anthem celebrates the nation's boundless enthusiasm for cricket

By Team PITCH

Marketing Moments
Apple to launch own search engine?

The tech giant is reportedly working on 'Pegasus,' which may bring Apple a new revenue stream

By Team PITCH

BrandTalk
‘Legrand is targeting regional, mass markets via hyperlocal festival campaign’

Laxman Tari, Head of Brand & Digital at Legrand India, shares how the firm is utilising diverse marketing, immersive showrooms,....

By Ritika Raj

Marketing Moments
Advertisers tap into new tech for World Cup & festive...

Industry watchers share that in this busy market, the increasing penetration of AI is helping brands stand out in the....

By Shantanu David

Marketing Moments
Netflix to move Income Tax Appellate Tribunal in Rs 196-crore...

Netflix’s decision to approach the tribunal came after the Dispute Resolution Panel earlier this year ruled in favour of the....

By Team PITCH

Marketing Moments
How 2.5 million SMBs are fuelling Amazon India’s ad business

Thanks to the growth of SMBs over the past few years, advertising spends on e-comm platforms surpassed $1 billion in....

By Kanchan Srivastava

Marketing Moments
‘Made for Ad’ sites gobbling up big chunk of digital...

These sites generate a whopping 21 percent of ad impressions and take away 15 percent ($13 billion) of digital ad....

By Kanchan Srivastava

Marketing Moments
Avinash Pandey re-elected President of IAA's India Chapter

Abhishek Karnani was named vice-president, Nandini Das as secretary, and Jaideep Gandhi as treasurer

By Team PITCH