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Marketing Moments
2021: The year of recovery and growth for the broadcast...

Industry leaders opine that television will continue to grow irrespective of the economy and other hurdles since the medium promises....

By Sonam Saini

Marketing Moments
Will 2021 see the return of Chinese sponsors?

As per the TAM AdEx data, Chinese smartphone makers had an overall share of 42% during October-December’20 Chinese brands that....

By Ruhail Amin

Marketing Moments
Troll-proof: How should brands approach social media backlash without sullying...

Experts feel that if a brand is not sure, it should not respond, and tread through with due caution 2020....

By Misbaah Mansuri

Marketing Moments
Kia unveils new logo and global brand slogan to signify...

The new logo represents Kia’s ambitions to establish a leadership position in the future mobility industry Kia has revealed its....

By Team PITCH

Marketing Moments
Forever New ropes in Diana Penty as brand ambassador

In the new campaign ‘Celebrate Life’, Diana Penty is seen lounging in different parts of her home styled in Forever....

By Team PITCH

Marketing Moments
Unlu launches learning & entertainment platform - Unluclass

The platform aims at bringing equality in non-academic learning, by blurring the boundaries of availability and reach of celeb mentors....

By Team PITCH

Marketing Moments
Kerala actor Anoop Menon fined for ‘false hair growth promise’...

The medical store where the complainant purchased the cream from has also been fined Rs 3,000, according to a news....

By Team PITCH

Marketing Moments
Sourav Ganguly-Fortune fiasco: Was suspension of ad the right move?

Brand custodians opine that it was a sensible decision by the company to halt the ad, given the polarised environment....

By Misbaah Mansuri

Marketing Moments
News genre saw 5% growth in advertising in 2020; cars...

There was a noticeable resurgence in ad volumes in the genre during 3rd and 4th quarters. The count of advertisers....

By Team PITCH

Marketing Moments
EID Parry puts the spotlight on impurity-free sugar with #InsideOutside...

TVC features television fame Vani Bhojan and Amit Bhargav showcasing trust and sweetness in everyday moments Building on the importance....

By Team PITCH