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Manu Prasad, CMO, Scripbox, discussed the company's altered marketing strategy, advertising spend, brand messaging, and more Investment app-Scripbox last....
Bipul Chandra, MD, Ducati India revealed that Ducati has invested a lot in the R&D and is still weighing the....
Industry watchers assert that the volume of entries sent by Indian agencies at Lions are likely to see a decline....
Santosh Padhi, Co-founder & Chief Creative Officer, Taproot Dentsu, opens up about judging the Lions virtually, his best memories from....
Ad industry experts say that there will always be restrictions but it is up to advertisers to be creative and....
According to InMobi's latest report, mobile ad spending is predicted to rise 38% in India over this year The Covid-led....
Industry watchers note that higher the viewership and demand, the easier it is to sell ad inventory for the broadcaster....
Industry watchers discuss Pant's brand value shooting up post the Test series win and his recent association with JSW Sports....
Industry observers weigh in on the ad-war and who actually gains from this one ....
Purshotam, CGM– Marketing at Bank of Baroda, speaks about the bank's newly-launched campaign, marketing mix post-Covid and the brand's marketing....
HUL responded with a newspaper advertisement of its own, which claimed Dove is the No.1 dermatologist-recommended brand Personal care brand....
Experts feel that if a brand is not sure, it should not respond, and tread through with due caution 2020....
Brand custodians opine that it was a sensible decision by the company to halt the ad, given the polarised environment....
From Ogilvy’s Sonal Dabral to Raj Gupta’s exit from Lowe Lintas, here is a look at some of the key....
From purpose-driven marketing to solution-based approach rather than plain media buys, here are some trends industry watchers foresee for the....
