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Marketing Moments
Goafest 2024 to explore 'The Age of Adaptability'

The event is scheduled to take place from May 29-31 in Mumbai

By Team PITCH

Marketing Moments
Elections 2024: News channels expect 25-30% jump in ad revenue...

Industry insiders say some news channels increase ad rates by more than 50%, while others hike them 100% during polls

By Chehneet Kaur Sonam Saini

Marketing Moments
Havas Play inks strategic partnership for Valvoline and Lucknow Super...

This association will further strengthen the brand perception of the lubricant behemoth

By Team PITCH

Marketing Moments
Goafest 2024 from May 29-31 in Mumbai

The relocation has been done in consideration of the Lok Sabha elections

By Team PITCH

Marketing Moments
RuPay Unveils 'Link it, Foret it' Campaign at IPL 2024

Campaign to promote RuPay Credit Card on UPI

By Team PITCH

BrandTalk
Focus is to be present on TV to maintain continuity...

Rajiv Dubey, Head of Media, Dabur, talks about the brand's maiden foray into IPL, expectations from the tournament and plans....

By Aditi Gupta

Marketing Moments
TV ad volume up by 6% this IPL

According to a TAM Sports report, the count of categories and advertisers increased by 65% and 37% respectively in IPL's....

By Team PITCH

Marketing Moments
Goafest venue moved to Mumbai due to Lok Sabha polls?

A news report says that the 17th edition of the annual event will now be a two-day fest instead of....

By Team PITCH

Marketing Moments
Eid 2024: Ads that embraced the Ramadan spirit

How brands captured the spirit of the holy month with nuanced storytelling centred on love, community and benevolence

By Team PITCH

Marketing Moments
Cannes Lions: Hephzibah Pathak, Anupama Ramaswamy, Parixit Bhattacharya among jurors

A total of 11 Indian names have figured in the list of global experts selected to award the world's very....

By Team PITCH