Mansi Sharma STORY
Mansi Sharma

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Marketing Moments
Cannes Lions 2024: A muted day 4 for India, only...

Leo Burnett picked a silver while Ogilvy picked a bronze

By Mansi Sharma

Marketing Moments
Cannes Lions 2024: India adds 1 more Gold and 2...

The Indian contingent by far has won a total of 12 metals

By Mansi Sharma

Marketing Moments
Cannes Lions 2024: 1 Silver, 4 Bronze for India on...

McCann Worldgroup has 2 metals (1 Gold, 1 Bronze), Ogilvy has 3 metals (1 Silver, 2 Bronze), Early Man Films/Kundurkar....

By Mansi Sharma

Marketing Moments
Cannes Lions 2024: Slow but stellar start for India as...

 The impressive wins for India came across two categories - Outdoor and Health & Wellness

By Mansi Sharma

Marketing Moments
Cannes Lions 2024 begins today: Will India roar loud this...

e4m does a little bit of data crunching and future-gazing before the celebrations begin in Cannes

By Mansi Sharma

Marketing Moments
Can India break the jinx of fluctuating success at Cannes...

While the Indian contingent gears up to dazzle at the French Riviera, let’s have a look at their past performances,....

By Mansi Sharma

Marketing Moments
Whose award is it - agency's or creative professional's?

A recent move by Leo Burnett Israel to hand over awards to individuals who have worked on the campaigns has....

By Mansi Sharma

Marketing Moments
Zomato-Mahakal row: Is there a safe delivery route for AI-led...

Advertising experts say human intervention is necessary even in tech-driven campaigns for spotting red flags; celebrities may now get wary....

By Mansi Sharma

Marketing Moments
JSW Paints’ I-Day ad: A moment marketing attempt gone wrong?

The ad, created by TBWA/India, has drawn criticism for its very idea and has also been called a copy of....

By Mansi Sharma

Marketing Moments
Evolution of the modest rakhi: An outcome of changing consumers...

From being a cotton thread with little shiny beads to being bluetooth-enabled and diamond-studded, the rakhi thread has come a....

By Mansi Sharma

Marketing Moments
Ranveer Singh bares it all: Any love lost in the...

Industry experts believe that despite some negative chatter about the nude photoshoot, the actor who has over 30 brands in....

By Mansi Sharma

Marketing Moments
Making targeted efforts to utilise digital channels: Shyam Steel’s Megha...

The brand’s Vice-President, Marketing, talks about how the pandemic reshaped marketing strategies for Shyam Steel and plans for the upcoming....

By Mansi Sharma

Marketing Moments
‘Cautiously optimistic Indian consumers don’t want to compromise on lifestyle’

In an interaction with e4m, Soumya Mohanty, Kantar Managing Director – South Asia, Insights Division, says brands in categories like....

By Mansi Sharma

Marketing Moments
Uber Files: Will the brand pull through?

Industry experts say smart and relevant marketing can help Uber get over the controversy

By Mansi Sharma

Marketing Moments
Flops & Trolls: Is brand Akshay Kumar standing on a...

Experts opine that the actor is bigger than a few box office blips and the masses still love him

By Mansi Sharma