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'We are not in the business of stunts’

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FCB marked 150 years of its existence at the Cannes Lions 2023. Tina Allan, FCB Global Partner, Data Science and Connections speaks to Neeta Nair of IMPACT Magazine about the future of this legacy agency, and about the prospects for FCB/Six which has recently made its foray into India. FCB won India's first Gold this year at Cannes Lions.

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