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Kanchan Achpal, CMO of Bliss Chocolates (SMOOR) shares how the luxury brand plans to expand its presence across India
The civic body has received 38 representations over the draft policy so far
Ad land experts observe that India’s talent pool, lower operational costs, and expertise in emerging tech make it an ideal....
Using outdoor campaigns to go viral has become a powerful tool for brands to expand their reach and spark meaningful....
Public properties, playgrounds, schools, state buses and Govt vehicles are to be prohibited for political ads
Experts say govt’s proposed new regulation will impact advertising strategies and push media outlets to explore new sources of revenue
The advertising & promotion expenses stood at Rs 340 crore
According to Viacom18, the official broadcaster of Paris Olympics 2024, the advertiser interest is 70% more than the last edition
Ashwin Padmanabhan, Chief Operating Officer, South Asia, GroupM, shares his optimism for the Indian ad landscape, shifting dynamics between TV....
The inclusion of gaming tournaments on major platforms such as Star Sports and Jio Cinema demonstrates the mainstream appeal and....
