T20 Women’s WC: Disney+ Hotstar seeks Rs 2.5 crore for co-presenting sponsorship
Disney Star, the official broadcaster and the streaming partner for the upcoming ICC T20 Women’s World Cup 2024, is seeking Rs 2.50 crore for co-presenting sponsorship, Rs 1.75 crore for co-powered and Rs 1 crore for associate sponsorship for its streaming platform Disney+Hotstar. According to the rate card issued by the network, which e4m has seen, the spot rates for mobile per 10 sec for a full tournament and Ind+PO are Rs 50,000 and Rs 1.30 lakh, respectively. For CTV, the rates are Rs 35000 for full tournament and Rs 1 lakh for India+PO.
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e4m has reached out to Disney+ Hotstar for a comment, but the platform has declined to comment.
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Meanwhile, the ad rates for midroll mobile- Live+PPL is Rs 180- 240 CPM per 10 second. For midroll CTV, the platform is asking Rs 400-535 CPM per 10 second for full tournament. While for India+PO, the platform is seeking Rs 360-480 CPM per 10 second for midroll mobile, for CTV, the slots are priced much higher at Rs 800- 1070 CPM per 10 second. As earlier reported by exchange4media, the broadcaster has increased the ad rates by around 10% for the upcoming tournament compared to the 2023 season. Sources indicate that the broadcaster has released the rate card for the tournament and is currently negotiating with multiple advertisers. For TV, the broadcaster is asking for Rs2-3 lakh per 10 seconds. While the lead sponsorship is priced around Rs 7-8 crore, the associate sponsorship is set at approximately Rs 3-5 crore. “There is not much difference in the rates for the T20 Women’s World Cup 2024 compared to the 2023 edition. The network has increased rates by 9-10%. As women’s cricket gains momentum in the coming years, viewership is expected to rise significantly, which will likely drive up the costs,” said a media planner who preferred to remain anonymous. In 2023, the ICC T20 Women’s World Cup had seven sponsors-- Thums Up, Amway Nutrilite, Jindal Panther, Google (co-presenting sponsor), HDFC Life, Kajaria, and PolicyBazaar.com (associate sponsor). “There is still over a month until the T20 World Cup starts, and brands are still evaluating their options. I don’t believe the broadcaster has finalized any deals yet. While the ad rates are currently not too high, they may pick up. However, there is also a possibility that as the tournament approaches, ad rates for 10 seconds might drop below Rs2 lakh,” said another media planner who wished to remain anonymous.
Tags : T20 Women World Cup Sponsorship Disney Hotstar Cricket