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Marketing Moments
Rajasthan Royals, Kings XI Punjab & RCB spend big at...

South African player Chris Morris was picked up by Rajasthan Royals for a record price of Rs 16.2 cr; Mumbai....

By Team PITCH

Marketing Moments
Johnson & Johnson spent Rs 333.66 crore on advertising in...

The company reported a net profit of Rs 614 crore during the same fiscal compared to Rs 626.1 crore in....

By Javed Farooqui

Marketing Moments
Can liquor brands sail through ASCI restrictions on surrogate ads?

Ad industry experts say that there will always be restrictions but it is up to advertisers to be creative and....

By Misbaah Mansuri

Marketing Moments
Spends on mobile advertising to witness a spike: Report

According to InMobi's latest report, mobile ad spending is predicted to rise 38% in India over this year The Covid-led....

By Misbaah Mansuri

Marketing Moments
Will advertiser interest in cricket see a hike after India’s...

Industry watchers note that higher the viewership and demand, the easier it is to sell ad inventory for the broadcaster....

By Misbaah Mansuri

Marketing Moments
CCPA issues warning to ads that claim to 'boost immunity',...

The body warned advertisers that punishment for making such misleading claims will range from 2-year imprisonment to Rs 10 lakh....

By Team PITCH

Marketing Moments
Is Rishabh Pant the soon-to-be blue-eyed boy of the brand...

Industry watchers discuss Pant's brand value shooting up post the Test series win and his recent association with JSW Sports....

By Misbaah Mansuri

Marketing Moments
ASCI bans surrogate ads of 12 liquor companies: Report

The brands have been accused of alluding to banned products in their advertisements The Advertising Standards Council of India (ASCI)....

By Team PITCH

Marketing Moments
Will 2021 be the year of cinema entertainment?

As the theatres reopened in Oct 2019, multiplexes soon recalibrated their approach to woo customers, but not with much success....

By Ruhail Amin

Marketing Moments
Will 'Fighter' promotions witness brand Hrithik's magic?

e4m spoke to brand industry experts to understand how the Bollywood star's brand affinity will increase during the promotions leading....

By Noel D'souza