redBus releases video honoring women bus drivers and conductors
redBus India’s largest online bus ticketing platform, has released a 2-minute video, depicting the spirit and enthusiasm of women bus drivers and conductors, across India, on account of International Women’s Day. redBus spoke to women drivers and conductors from various states across India and captured the narration of their life experiences on camera in order to showcase their journey to the nation and inspire thousands of other women to take a bold step towards achieving their dreams and goals in life. While bus driving is primarily a male-dominated occupation, there are a number of women, who are breaking stereotypes and manoeuvring their way through the busy streets and highways of India. They have even led from the front during the course of the pandemic and have safely transported thousands of people within and across cities. As the market leader in the online bus ticketing space and as a brand that champions gender equality, redBus decided to celebrate women bus drivers and conductors, by offering them a platform to share their views and experiences. In addition, the theme of this year’s International Women’s Day, #ChooseToChallenge, seemed a perfect fit for the organization’s efforts to celebrate the Sheroes, who are challenging archaic beliefs and stereotyping of women. Ms. Vasanthakumari, Asia’s first women bus driver, who worked with TNSTC and retired in 2017 after decades of service, said, “Irrespective of the profession, women should always put their foot forward, understand the basics of the industry. Even if someone discourages us, we should be fearless to succeed“
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