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Ashwin Padmanabhan, Chief Operating Officer, South Asia, GroupM, shares his optimism for the Indian ad landscape, shifting dynamics between TV....
AI is revolutionizing the way businesses spend advertising dollars; it may not necessarily be a reduction in total spending but....
Avg monthly active users of short videos dropped to 246 million in 2023 from 366 million in 2022, as per....
Some blame consumer influx that's leading to lower ad costs. Others say that 'slowdown' is a misnomer for market correction.....
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The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad....
The inclination towards performance marketing is because it offers a data-driven, ROI-focused approach, allowing D2Cs to pay only for tangible....
As per industry reports & observers, retail media is the third-fastest-growing advertising channel; brands keen on this medium since ‘focused....
As per dentsu e4m Digital Advertising Report 2024, programmatic buying of digital media contributed 42% (Rs 17,088 crore) to digital....
According to heads of auto majors, the sector's digital ad spending is growing with the focus being on search advertising,....
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The Valentine's Day campaign shares the heartfelt journey of customers who found their ultimate love language in Life Insurance
