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Avg monthly active users of short videos dropped to 246 million in 2023 from 366 million in 2022, as per....
Some blame consumer influx that's leading to lower ad costs. Others say that 'slowdown' is a misnomer for market correction.....
The inclination towards performance marketing is because it offers a data-driven, ROI-focused approach, allowing D2Cs to pay only for tangible....
As per industry reports & observers, retail media is the third-fastest-growing advertising channel; brands keen on this medium since ‘focused....
As per dentsu e4m Digital Advertising Report 2024, programmatic buying of digital media contributed 42% (Rs 17,088 crore) to digital....
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The Valentine's Day campaign shares the heartfelt journey of customers who found their ultimate love language in Life Insurance
According to the dentsu-e4m digital advertising report 2024, category-wise the government sector has been the leading advertiser on Print with....
At the launch of the e4m-dentsu Digital Advertising Report 2024, Tarun Ummat, Teads India Managing Director, spoke on the ‘Power....
The industry is estimated to reach Rs 62,045 crore by 2025, the report stated
Harsha Razdan, CEO, South Asia, dentsu, and Abheek Biswas, AVP, Consumer Insights, dentsu, launched and introduced the much-awaited dentsu-e4m Digital....
