Tags STORY
BrandTalk
‘Personalisation means better customer retention; if I retain them, I...

Gunnidhi Singh Sareen, Vice President – Marketing at Head Digital Works, shares insights on how personalisation builds brand affinity, and....

By Simran Sabherwal

BrandTalk
‘Our core proposition is flexibility in lending & customer repayment'

In this edition of Pitch BrandTalk, Nalin Jain, CMO, Godrej Capital, focuses on MSMEs as a growth driver, leveraging the....

By Simran Sabherwal

BrandTalk
Year-on-year, we've seen a 15-20% growth since we launched: Kanchan...

Kanchan Achpal, CMO of Bliss Chocolates (SMOOR) shares how the luxury brand plans to expand its presence across India

By Simran Sabherwal

BrandTalk
‘Personalisation means better customer retention; if I retain them, I...

Gunnidhi Singh Sareen, Vice President – Marketing at Head Digital Works, shares insights on how personalisation builds brand affinity, and....

By Simran Sabherwal

Marketing Moments
Is India’s emergence as a creative force drawing advertising global...

Ad land experts observe that India’s talent pool, lower operational costs, and expertise in emerging tech make it an ideal....

By Shantanu David

Marketing Moments
MIB recommends reduction of GST on digital news subscription from...

As per reports, the I&B ministry has recommended to the Finance Ministry that the GST on online media subscriptions be....

By Team PITCH

Marketing Moments
Scalability the only way to up brand visibility on traditional...

At e4m’s 40 under 40 Journalism Conference, Rajiv Dubey, Head of Media at Dabur India spoke about the relevance of....

By Team PITCH

Marketing Moments
‘There’s a preference for consuming content on digital platforms rather...

Pankaj Krishna, Founder & CEO of Chrome Data Analytics & Media, spoke at the third edition of e4m English Journalism....

By Team PITCH

Marketing Moments
Draft Broadcasting Bill: Digital news publishers ask for more transparency

The publishers allege the Broadcasting Bill aims to enforce censorship by putting a compliance burden on the creators

By Team PITCH

Marketing Moments
YouTube Pause Ads: A good break from routine formats?

Advocates of Pause Ads say when users voluntarily pause a video, they're often in a receptive state, potentially making them....

By Sohini Ganguly