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NIVEA’s launches NIVEA Creme Festive Edition to reflect the spirit of the festive season

BY Team PITCH

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The winter festive season has arrived with celebrations galore! Coupled with the onset of the chilled winters, we all plan to spend our time with our families and friends. NIVEA with its vision to be Emerging India’s most loved and trusted skincare brand has launched the festive limited edition of its iconic, multi-purpose and go-to moisturizer- NIVEA Creme. The original moisturizer for the whole family has taken its quintessential blue tin to celebrate the upcoming festivals of India with packaging designs that portray Diwali, Christmas, New Year and Makar Sankranti. These aesthetic collectable packs not only add a new meaning to the festive season but also ensure you have the best skincare. As families get together to celebrate the multitude of festivals this winter, we all want to don our favorite dresses and look our best selves. Our skin also needs that equal special care for an overall healthy look. NIVEA Creme has always been the OG of moisturizers, standing a legacy of 100 years - the little blue tin that brings back childhood memories. A wonder creme with multiple uses, it enriches the skin with its intensive protective care from roughness and dryness, thereby making it healthy, soft and supple. Speaking about its latest innovation, Mr. Ajay Simha, Marketing Director, NIVEA India said, “NIVEA’s ultimate classic cream NIVEA Creme has been the most loved and trusted moisturizer for generations, taking care of millions of people with different types of skin. To foster the same love and trust with Emerging India’s modern consumers, we are excited to launch the iconic blue tin in an amazing packaging, celebrating different Indian winter festivals. We are positive that the new NIVEA Creme Festive edition will certainly capture the hearts of our consumers and help to usher in a great start to the festive season.” The all-new NIVEA Creme Festive edition is available across general trade with prices at Rs.60 for 30 ml and Rs.120 for 60 ml.

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