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Marketing Moments
Consumer durables advertising on TV grew 2.5X in H1

According to TAM Adex report, Prestige Range was the leading brand among consumer durables in Jan-Jun '23 on both TV....

By Team PITCH

Marketing Moments
Skoda Auto Volkswagen India ad expenses down by 31%

Promotional expenses came down from Rs 866.6 crores in FY22 to Rs 597.8 crores in FY23

By Team PITCH

Marketing Moments
NDTV gets permission from MIB to launch 3 HD channels

The three high definition channels that received the nod are NDTV 24x7 HD, NDTV India HD and NDTV Profit HD

By Team PITCH

On The Move
Rupert Murdoch steps down as Fox Corp and News Corp...

Murdoch's departure coincides with the upcoming US presidential elections, a year ahead of schedule

By Team PITCH

Marketing Moments
Axis moves NCLAT against NCLT allowing Zee-Sony merger

The lender has said that the approval for the merger is a “contravention" of a regulatory order against Punit Goenka

By Team PITCH

Marketing Moments
Scrolling up or down: Where is India's digital news business...

As advertisers tightened their purse strings, media players faced a muted growth on their digital platforms in Q124. Veterans from....

By Team PITCH

Marketing Moments
Will Privacy Sandbox lead to a new era of contextual...

In the absence of cookies, behavioural and contextual signals will be used to understand customers better, leading to a paradigm....

By Team PITCH

BrandTalk
‘We've tasted success in OOH, and we are intent on...

COO of Excitel Varun Pasricha shares why their latest OOH campaign ‘Drive Safely’ encourages people to not use the internet....

By Team PITCH

Marketing Moments
Axis Bank ‘opens experiences’ for credit cards campaign

The campaign has been designed by Lowe Lintas

By Team PITCH

Marketing Moments
IPL franchises mulling public listing & raising pvt equity funds:...

Kings XI Punjab, Delhi Capitals and Rajasthan Royals are said to have approached the BCCI in this regard

By Team PITCH