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Marketing Moments
Marico, Dabur move ASCI against each other

After Marico filed two complaints, challenging Dabur Honey's claims that it passed NMR tests for purity, Dabur reportedly has also....

By Team PITCH

Marketing Moments
Hrithik Roshan stars in Flamingo's new campaign

Roshan features in an international campaign communicating the ideology ‘what you do, ultimately matters’ so very apt in the New....

By Team PITCH

Marketing Moments
MIB directs TV channels to comply with ASCI guidelines on...

All such advertisements must carry a mandatory warning message, the guidelines have said The Ministry of Information and Broadcasting (MIB)....

By Team PITCH

Marketing Moments
Did festive spending generate revenue growth for the OOH industry?

While some OOH industry leaders say there was a 40% increase in revenue from pre-Covid days, others say it was....

By Noel D'souza

Marketing Moments
Ads in newspapers most trusted by readers: ASCI-ISA report

About 70% of the respondents said they trust advertisements which are endorsed by celebrities A study commissioned by the Advertising....

By Team PITCH

Marketing Moments
AdEx is definitely bouncing back: Shaun Nanjappa Chendira, Discovery Network

In a conversation with exchange4media, Shaun Nanjappa Chendira, Head of Advertising Sales, South Asia, Discovery Network, talks about the network’s....

By Sonam Saini

Marketing Moments
Adworld reacts to Madras HC's decision on ‘obscene’ ads

While some industry leaders laud the move saying that self-regulation in advertising is a myth, others feel that the blame....

By Misbaah Mansuri

Marketing Moments
Vasu Healthcare ropes in Scarecrow M&C Saatchi as creative agency

The brand will be handled by the agency’s Mumbai office Vasu Healthcare has roped in Scarecrow M&C Saatchi as the....

By Team PITCH

Marketing Moments
Housejoy launches brand mascot ‘Joe’

The mascot is a juxtaposition of human and technology – a superhero with super skills – as also a play....

By Team PITCH

Marketing Moments
ASCI drafts advertising guidelines for gaming brands

The rapid growth, and the real danger of the negative impacts of RMG advertisements, prompted ASCI to develop advertising guidelines....

By Team PITCH