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As per analysts along with big-ticket events, a slow volume growth could have prompted FMCG majors to invest more aggressively....
Several stakeholders, e4m spoke to, shared suggestions like facilitating subsidies to filmmakers & web series creators, easing the TDS framework....
At the e4m Golden Mikes Radio & Audio Conference 2024, BIG FM’s Abe Thomas and Fever Network’s Ramesh Menon shared....
Nitin Paranjpe is Unilever's Chief People & Transformation Officer
Industry experts expect a potential boost in Adex driven by elections. However, concerns loom over a post-election industry slowdown, which....
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Guest Column: Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt Ltd. writes about sustainable practices like clean fuel solutions, smart water....
Financial reports of leading FMCG firms indicate a drop in their ad spend to revenue ratio over the years. Experts....
Vineet Singh previously served at BYJU’S where he was heading the brand, marketing and creative strategy
FMCG companies are currently the biggest investors in first-party data with some big spenders even considering investing in data-mining models,....
Total active subs in Pay DTH stood at 64.18 million, according to TRAI's Indian Telecom Services Performance Indicator Report for....
