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Marketing Moments
FMCG ad vol on TV grew by 6% in H1

As per TAM AdEx Half Yearly Advertising Report, FMCG ad volumes on radio increased by 7%, while digital and print....

By Team PITCH

Marketing Moments
Jio Bharat phone: FMCG, Banking to first throw hats into...

Reliance Jio's new offering that is touted to move the 250 million-odd 2G users to 4G will also be a....

By Shantanu David

Marketing Moments
Rise in consumption: Bells of revival ringing for ad market?

Along with FMCG firms seeing good growth in volume & sales in the April-June quarter, industry experts say ICC World....

By Kanchan Srivastava

Opinion
Storytelling to boost sales in the competitive market of FMCG,...

Guest Column: Deba Ghoshal, Vice President, and Head of Marketing, Voltas Limited, shares targeted storytelling strategies to boost sales by....

By Deba Ghoshal

Marketing Moments
Delhi Capitals encourages Covid-19 survivors to donate plasma

 Launches ‘Project Plasma’ in collaboration with Fever FM to encourage survivors to save lives by donating plasma As the....

By Team PITCH

Marketing Moments
104.8 Ishq FM encourages women to be bold and fearless...

The weeklong network campaign #BeTheBawaal spread across Delhi, Mumbai and Kolkata will feature the stories of women 104.8 Ishq FM,....

By Team PITCH

Marketing Moments
104.8 ISHQ FM launches ‘Mohabbat in Maldives’ campaign

The initiative gives couples a chance to celebrate their love in Maldives 104.8 ISHQ FM, India’s only romantic radio station,....

By Team PITCH

Marketing Moments
'The new logo of Club FM has a longer U...

e4m spoke to Mayura Shreyams Kumar, Director, Digital Business, Mathrubhumi Group & Naveen Sreenivasan, Head Media Solutions, TRD, Mathrubhumi Group....

By Noel D'souza

Marketing Moments
Matrimony.com appoints Arjun Bhatia as Chief Marketing Officer

Bhatia has earlier served in leadership roles at Samsung India Electronics, IBM, Motorola and ITC Ltd Matrimony.com announced another addition....

By Team PITCH

Marketing Moments
Trends to watch out for in 2021 in the Radio...

Industry leaders say that a hyperlocal approach and digitization of channels will help the industry soar to greater heights this....

By Noel D'souza