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Marketing Moments
Fever FM leads in Mumbai, Delhi in RAM Ratings Week...

Radio City topped in Bangalore and Big FM in Kolkata RAM Ratings for Week 46-49 is out with Fever FM....

By Team PITCH

Marketing Moments
104.8 Ishq FM unveils month-long campaign ‘Ishq Mein Lucky’

The campaign is led by Ishq FM’s evening prime time jock, RJ Lucky 104.8 ISHQ FM kick-starts the New Year....

By Team PITCH

Marketing Moments
Anomalies in HT’s radio biz leads to Rs 127 crore...

After a whistleblower's disclosure, the company's FY19-20 consolidated financials were revised for all quarters Reported irregularities in HT’s radio business....

By Tasmayee Laha Roy

Marketing Moments
Why 2020 was a watershed year for Digital

The pandemic year led to companies reimagining their digital strategies, OTT becoming a way of life and blockchain technology making....

By Javed Farooqui

Marketing Moments
How radio industry navigated through the challenging pandemic year

Leaders in the sector talk about trends that the year witnessed and the noteworthy campaigns they executed This has been....

By Noel D'souza

Marketing Moments
Rajat Uppal joins India Today Group’s Ishq FM as National...

In his new role, Uppal will be reporting to Rahul Kumar Shaw, Chief Executive Officer (Television & Radio) Rajat Uppal....

By Ruhail Amin

Marketing Moments
APIS India Adds ‘Saffron’ To Its Product Portfolio

Launches in 1-gram box packaging With winters arriving, there will be increase in use of Saffron, commonly known as ‘Kesar’....

By Team PITCH

Marketing Moments
RAM Ratings Week 41-44: Fever FM reigns supreme in Mumbai,...

Radio City garnered the most listenership in Bangalore and Radio Mirchi in Kolkata RAM Ratings for Week 41-44 is out....

By Team PITCH

Marketing Moments
Technology has helped in creating personalized content: Varun Alagh, Mamaearth

On Day 2 of e4m India Brand Conclave 2020, Varun Alagh gave a special address on how technology helped increase....

By Team PITCH

Marketing Moments
Radio Mirchi unveils new identity, drops ‘radio’ from its logo

As an extension of the new identity launch, Mirchi will be launching “Sirf Radio nahi, har Entertainment mein Mirchi hai”....

By Team PITCH