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A significant portion of this ad spend will go to TV media, mainly sports and news channels and digital, advertisers....
The FMCG giant has posted a 16% increase in net profit for Q3 FY24
In the letter, Subhash Chandra, ZEEL promoter, said SEBI had operated with a preconceived motive to sabotage the merger and....
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Guest Column: Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt Ltd Explores the Transformative Trends Shaping the FMCG Industry in 2024
Prior to this, Suyog Gothi was leading the merchant lending division at PhonePe
Decline in television consumption and inflationary pressures on FMCG led to a drop in TV advertising revenue, share experts
The I&B Secretary said they have already got a green signal to present it before the Cabinet
According to sources, Radio Mirchi is close second
The company reported a 4% growth in its standalone net profit at Rs 2,717 crore in Q2. Ad spends increased....
For the marketing mix, brands will craft a balanced media approach, leveraging TV advertisements, on-ground events and the digital medium
