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Marketing Moments
Broadcasters may secure interim stay against TRAI directive on pay...

TRAI, however, has jurisdiction in the case of tariff forbearance and permission to DPOs to form their own bouquets, said....

By Aditi Gupta

Marketing Moments
Is ISEC stuck because broadcasters are worried about impact on...

Since affluent audiences are shifting towards OTT, entertainment channels are concerned that they might lose ratings in the new system,....

By Kanchan Srivastava

Marketing Moments
Is TRAI’s suggestion to encrypt DD Free Dish channels even...

As per experts from the broadcast industry, the recommendation to encrypt DD Free Dish channels is “just to please DPOs”....

By Aditi Gupta

Marketing Moments
TRAI notification on tariff regulation: Cable operators cheer, broadcasters cry...

TRAI has allowed cable operators to offer up to 45% discount while forming their own channel bouquets to enable flexibility....

By Aditi Gupta

Marketing Moments
National Broadcast Policy: MIB to meet stakeholders over TRAI recommendations

The ministry will be meeting various departments and stakeholders separately from mid-July

By Team PITCH

Marketing Moments
TRAI’s multiple rating agencies push: Will TAM finally get lucky?

TAM’s application for a licence to start broadcast ratings is pending at the MIB for over a year now, sources....

By Kanchan Srivastava

Marketing Moments
SDC: MIB softens stance; to include advertisers’ suggestions in court...

In a meeting held with stakeholders yesterday, MIB shared that it is setting up a core committee to finalize its....

By Chehneet Kaur

Marketing Moments
NBP: TRAI silent on OTT regulation & data privacy?

In its recommendations on inputs for National Broadcasting Policy, TRAI touches on a lot of peripheral issues rather than recommending....

By Aditi Gupta

Marketing Moments
TRAI for creating multiple rating agencies with ‘proactive role of...

Authority recommends revamping existing audience measurement system to establish a transparent and credible rating system for television, radio and OTT....

By Team PITCH

Marketing Moments
TRAI for creating multiple rating agencies with ‘proactive role of...

Authority recommends revamping existing audience measurement system to establish a transparent and credible rating system for television, radio and OTT....

By Team PITCH