Tags STORY
Marketing Moments
BARC to increase meter count to 65K: Will this be...

Experts say it is not just the smaller number of meters but also the slow pace of installation of these....

By Aditi Gupta

Marketing Moments
Will modified RIO lead to an increase in subs revenue...

While pricing changes in the new RIO are seen as a necessity for the broadcast industry battling content costs among....

By Sonam Saini

Marketing Moments
Network18 & ZEEL announce new RIO; change pricing of channels,...

The Reference Interconnect Offer (RIO) for Network18 and ZEEL will come into effect on Feb 1, 2024

By Team PITCH

Marketing Moments
Two mega mergers: Will 2024 start a new chapter in...

The mergers of Reliance & Walt Disney India and Zee & Sony are likely to be completed within the first....

By Aditi Gupta

Marketing Moments
Are two months enough to finalise the mega Reliance-Disney India...

Achieving a merger of this scale in 2 months is challenging, considering the complexities involved in obtaining approvals, conducting due....

By Aditi Gupta

Marketing Moments
FY23 Poor Show: Broadcasters see drop in ad rev

Decline in television consumption and inflationary pressures on FMCG led to a drop in TV advertising revenue, share experts

By Aditi Gupta

Marketing Moments
Decision on news broadcasting on radio by end of this...

The I&B Secretary said they have already got a green signal to present it before the Cabinet

By Team PITCH

Pitch Feature
Viacom18 Sports to launch sports channels - Sports18 - 2...

The broadcaster’s distribution arm, IndiaCast, has announced a promotion scheme for the DOPs for the newly launched channels

By Team PITCH

Marketing Moments
TRAI extends last date of submission on National Broadcasting Policy

The regulatory body had released a pre-consultation paper on inputs for formulation of "National Broadcasting Policy" on September 21, 2023

By Team PITCH

Marketing Moments
TRAI releases consultation paper on encouraging R&D in telecom, broadcasting...

The authority has sought written comments from stakeholders by October 23, 2023, and counter comments by November 6, 2023

By Team PITCH