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Marketing Moments
Upgrade DD FreeDish to an addressable system: TRAI

In its recommendations on National Broadcasting Policy, TRAI said that there's a lack of an effective mechanism to authenticate subscriber....

By Team PITCH

Marketing Moments
Regulatory practices must allow freedom to utilise emerging tech in...

As part of its recommendations on the National Broadcasting Policy, TRAI has said there is a need to encourage single-window....

By Team PITCH

Marketing Moments
Channel price hike: Are broadcasters and cable operators nearing a...

Industry experts say broadcasters may give some leverage and consider the concerns of cable operators

By Aditi Gupta

Marketing Moments
Cons heavier than pros, says industry as MIB doubles down...

Stakeholders, who will be impacted by SC’s self-declaration certificate mandate, express how the decision has not been thought through and....

By Chehneet Kaur

Marketing Moments
DD FreeDish: No bids for ‘unreasonably priced’ MPEG-2 slots

Broadcasters say the reserve prices in the 77th e-auction for MPEG-2 slots were 'too high'

By Sonam Saini

Marketing Moments
National Broadcast Policy must not hurt creative freedom: Industry tells...

At an open house discussion on National Broadcast Policy held by TRAI, stakeholders said there was a need to create....

By Aditi Gupta

Marketing Moments
Why is Sony TV seeing a drop in viewership?

Industry experts attribute the decline to several factors, including dwindling viewership of non-fiction shows across Hindi GECs

By Sonam Saini

BrandTalk
Sports business is all about feelings: Prashant Khanna, Disney Star

Prashant Khanna, Head - Field Operations, Studios, Design & Tech R&D - Sports, Disney Star, tells us how technology has....

By Aditi Gupta

Marketing Moments
Braving headwinds, broadcasters see an H1 of mixed performances

Industry experts expect a potential boost in Adex driven by elections. However, concerns loom over a post-election industry slowdown, which....

By Sonam Saini

Marketing Moments
Cable operators seek flat 35% distribution fee on MRP of...

In their submission to TRAI, accessed by e4m, cable operators have sought that the condition for availing 15% more distribution....

By Aditi Gupta