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Marketing Moments
'Collaborators have one goal – make the idea big!’

Day 2 of Goafest 2023 saw a panel of experts coming together to discuss how content creators and agencies can....

By Team PITCH

Marketing Moments
'Collaborators have one goal – make the idea big!’

Day 2 of Goafest 2023 saw a panel of experts coming together to discuss how content creators and agencies can....

By Team PITCH

Marketing Moments
'Monetising social media is a big challenge'

At Goafest 2023, panellists discussed the future of connected devices and cross channel measurements

By Team PITCH

On The Move
mSix&Partners wins integrated media mandate for Dr. Reddy's OTC Business

The mandate includes TV, Print, Radio, Digital and OOH

By Team PITCH

On The Move
Aditya Birla Capital appoints Dentsu Creative India as lead brand...

The account will be serviced from the agency's Mumbai office

By Team PITCH

On The Move
Tribes acquires full ownership of Ignite & The Max

The agency, promoted by Gour Gupta, buys 100% stake from DDB Mudra

By Ruhail Amin

Marketing Moments
‘Kaala teeka’ campaign row: A case of coincidence?

Industry experts weigh in on the latest controversy in the Indian ad world where two leading agencies have sent out....

By Tanzila Shaikh

Marketing Moments
E4M Exclusive: Cannes Lions 2023: Two leading agencies send ‘similar’...

The entries sent by Dentsu Creative and VMLY&R have a striking resemblance. Will this be a cause for concern?

By Tanzila Shaikh

Marketing Moments
Startups: Valuation balloon burst leaves advertisers wary

India’s celebrated startups face a setback as their investors marked down their hefty valuations. How much will this impact the....

By Kanchan Srivastava

Marketing Moments
India wins 19 Pencils and 37 Merits in The One...

Leo Burnett India and DDB Mudra Group won gold metals

By Team PITCH