Pitch Feature STORY
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‘ASCI crypto guidelines vital for brand engagements & ad spends’

Industry leaders have welcomed the directions for promoting virtual digital assets and services, saying the move will help represent the....

By Team PITCH

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Have FMCG brands slowed down on advertising?

Industry experts say narrowing gross margins due to rise in raw material price and slump in rural demand have forced....

By Sonam Saini

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How a functional brief can help agencies nail the creative:...

Created to mark Bondtite's 25-year anniversary, the first-ever TVC of the brand built an emotional connection with the TG, created....

By Team PITCH

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Is online video changing the social media marketing landscape?

Industry observers say while social media still bags the highest share of digital media revenues, video offers a 360-degree engagement....

By Team PITCH

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'Rising consumption across underpenetrated product categories a huge opportunity in...

At the launch of the Pitch Madison Advertising Report 2022, Nagaraj Krishnamurthy, Chief Strategy & Analytics Officer, Madison Media, explored....

By Team PITCH

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Why micro-influencers remain underpaid despite growing in popularity & reach

Lack of standardization in the industry and practices like bidding need to be addressed for influencers across levels to get....

By Team PITCH

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Indian digital media likely to see 30% growth in 2022:...

Indian digital advertising industry grew by 35% to reach Rs 21,353 crore by the end of 2021, revealed the dentsu-e4m....

By Team PITCH

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Union Budget: Tech industry expects stronger push for digital

Reduction in tariff and separate allocation for startups are some of the other demands of the sector Beaten down by....

By Team PITCH

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Google replaces FLOC with Topics API as third-party cookie alternative

The third-party cookie deprecation will have a huge impact on digital advertising as Google Chrome controls over 50% of the....

By Team PITCH

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Lower tax slab to 5G accessibility: What gaming sector expects...

The gaming industry is also hoping for a progressive policy structure from the government along with fair treatment from the....

By Team PITCH

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‘Uday Shankar & James Murdoch's entry will fire up Viacom18's...

Media watchers say the deal will prove beneficial for Viacom18 as Shankar and Murdoch are not just bringing funds but....

By Team PITCH

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How homegrown short-video platforms have pivoted to creator-led social commerce...

After successfully filling in the void created by the ban of TikTok, the desi short-video platforms are now looking beyond....

By Team PITCH

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Will 5G be the catalyst to digital advertising?

Digital advertising will take a big leap with 5G rollout as Video, Voice, OTT, Gaming, and Personal Targeting will see....

By Team PITCH

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India's video market to reach $18 bn in revenue by...

MPA estimated that the number of customers legally paying for online videos will increase to 230 million in the next....

By Team PITCH

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IPL 14 witnessed 125 advertisers across 27 channels of official...

As per the report, indexed ad volume growth in the first leg of IPL 14 was 7%, whereas in the....

By Team PITCH