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Industry experts say IPL media rights value may jump to Rs 90-100 crore per match The auction of two new....
The industry is using digital media and the power of regional language content to spur the growth further Indian e-commerce....
The fate of the nation's most beloved cricket campaign hangs by a thread as Pakistan finally beat India in a....
The ASCI & Futurebrands teamed for the GenderNext study to get an insight on the representation of women in ads....
Ajay Khanna, CMO, Amway India takes us through the brand’s focus on delivering holistic wellness during the pandemic, its initiatives....
Print media players say circulation is back to 90% of pre-Covid levels and ad volumes close to 80%. However with....
Taking an omnichannel approach has given Fastrack a new set of avenues to talk to consumers, says Ayushman Chiranewala, the....
Adlanders opine that while it’s heartening to see big brands taking a stand against discrimination, the movement must not be....
Ponnappa, Head – Growth Categories, Shipping & Marketing, eBay, tells us how the company re-established the business, its latest campaign....
Godara, the Co-Founder and CEO of MyTeam11, speaks about his company's resilience during the crisis and the future of fantasy....
Industry experts say hyperlocal content will gain more prominence as people are mostly confined to their homes and are venturing....
Bansal has been with PHD since its inception in India Jyoti Bansal steps down as CEO of PHD India. Bansal....
The new report maps out the four phases of market recovery in the new normal and predicts trends by analysing....
Dhruva, Cleartrip's Vice President, speaks to exchange4media on the consumer trends and the 'new normal' in the industry The COVID-19....
Thanks to the strong sentiments around the call for 'Make In India', some of these apps are seeing more downloads....
