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Experts say that sports shifting from TV to digital caused a major dip in TV ad revenue in 2023; however,....
Availability of high quality and niche content on OTT and rise of Connected TV driving YouTube’s reach, says the report
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Industry Experts weigh in on whether authenticity, relevance, and cultural resonance are the new formula for successfully capturing young audiences
Digital AdEx is expected to close at Rs 46,565 cr during the year, contributed majorly by video and e-commerce
TV AdEx expected to reach a total of Rs 35,575 crore this year, states Pitch Madison Advertising Report 2024
Indian print media made up 19% of the total AdEx pie in the country when compared to a global AdEx....
In 2023, Radio’s AdEx grew by 12%, maintained its market share of 2.3%, and, rang up ad spends of Rs.....
The sector’s AdEx share is expected to stand at Rs 1,047 crore by the end of the year
According to Pitch Madison Advertising Report 2024, Out of Home (OOH) AdEx has reached Rs 4,140 crore
Advertisers from Tamil Nadu outline their plans for the Pongal festive season with respect to ad spends, marketing strategies, media....
According to the latest report by Media Partners Asia, advertising contributed 51% to online video revenues in 2023 and is....
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Beyond the Glitz and Glam: Navigating the Shadows of Surrogate Advertising, Celebrity Accountability, and the Ongoing Struggle for Ethical Brand....
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Will the estrangement between Gautam Singhania and Nawaz Modi Singhania impact Brand Raymond. Brand experts weigh in.
Meta users in the US can buy Amazon products without leaving Insta or FB apps. Though the feature is yet....
While noteworthy, experts agree that the updates appear to have a fairly neutral effect on publishers but implementing them could....
