Pitch Feature STORY
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IPL 2022: Mumbai Indians eyes double-digit growth in sponsorship revenue

Reliance Industries' subsidiary Indiawin Sports, which owns Mumbai Indians, had reported revenue of Rs 336.25 crore in FY21 Mukesh Ambani-owned....

By Team PITCH

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Industry leaders to gather at the Pitch CMO Summit 2022...

The summit will be held virtually 2pm onwards The exchange4media Group is hosting its flagship property, Pitch CMO Summit 2022,....

By Team PITCH

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How metaverse is emerging as new battleground for brands

Industry experts opine that marketers are flocking to metaverse largely to keep youth engaged with their products and technology Technology....

By Team PITCH

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Can video OTT surpass TV in subscription revenue?

As per FICCI-EY report, video OTT subscription revenue is projected to grow at 24% CAGR and may overtake TV broadcast....

By Team PITCH

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Big 4 broadcasters likely to pull out their Hindi GECs...

The collective decision has been taken to protect the subscription revenue which is under tremendous pressure due to migration of....

By Javed Farooqui

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How brands are supporting women empowerment this International Women’s Day

As the world celebrates the spirit & contributions of women this Women’s Day, several brands have come up with thoughtful....

By Team PITCH

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Disney Star’s IPL 2022 score: 15 TV & 13 digital...

According to industry sources, Disney Star is projected to earn ad revenue anywhere between Rs 3500 crore and Rs 3800....

By Javed Farooqui

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Will controversies tarnish BharatPe & Ashneer Grover’s brand equity?

The opinion in the industry is that both have little to lose as consumers are far away from the boardroom....

By Team PITCH

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Russian invasion of Ukraine impacts newsprint prices

Experts say newsprint prices could escalate further if conflict does not end soon The Russian Invasion of Ukraine has another....

By Ruhail Amin

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About 75% shoppers purchased from newly discovered brands in 2021:...

The report further revealed that 15% of searches every day were from new user segments across categories About 75% of....

By Team PITCH

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IPL Media Rights: Will it be a winner’s curse?

Experts question the financial viability of owning IPL media rights if the value reaches Rs 40,000 crore to Rs 50,000....

By Javed Farooqui

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From Ariel's #ShareTheLoad to Maaza's #DildaarBanaDe’: Best ads of the...

The fortnightly collection of ads this time lauds the efforts of gender-sensitive advertising The Indian adland is a hotbed of....

By Team PITCH

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How growth of D2C brands is boosting e-commerce ad spend...

Industry experts opine that apart from Amazon, Flipkart and Snapdeal, the emergence of several D2C brands are driving the AdEx....

By Team PITCH

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Thums Up campaign: SRK’s brand value is far from fizzling...

Industry experts say the Ogilvy India campaign is an indication of his versatility as an ambassador from the suave to....

By Team PITCH

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How PR agencies are tackling employee turnover & talent crunch

As employee turnover has been over the charts during the pandemic, e4m spoke to industry experts about the reason behind....

By Shrabasti Mallik