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Sundrop has launched a new cereal, Choco Popz, a product that is positioned as ideal for snacking all during the....
The rise of smartphones and technology has led to the emergence of proximity marketing globally. As per the report by ....
Mattel India recently released a digital campaign, 'You Can Be Anything,’ to identify role models who inspire young girls. Lokesh....
With the festive season in full swing, it’s time for both brands and media organisations to step on the gas,....
25 years on and the tagline ‘Give Me Red’ is still going strong for Eveready Industries. A new brand logo,....
Nearly eight million consumers use the internet each month to discover and transact with top service providers in the home....
With its intelligent content marketing solutions, huge user base and advanced technologies, UC Ads leverages its strong mobile user's insights....
Adidas has had a long history of associating with football globally. In a first, the sportswear manufacturer has announced a....
The connected world and rise of digital technologies are ushering in a more precise, data-driven era, creating huge opportunities for....
In conversation with: Albert Almeida, COO-Non-Movies, BookMyShow The live events industry in India has been growing rapidly and....
Fashion retail brand, Lifestyle has launched a new campaign called #Gotit, that talks about the curated collection that....
Tell us little bit about the brands association with sports? How did it begin, also how beneficial is it when....
FMCG major Britannia Industries Ltd. recently celebrated its 100th year of business. The company also unveiled its new and redesigned....
In the era of OTT channels, how do you keep yourself relevant to your audiences? We are basically in the....
Every year, we scramble to do last-minute present-buying, pay an eye-watering amount for roses and flowers, and seek to secure....
