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Taking an omnichannel approach has given Fastrack a new set of avenues to talk to consumers, says Ayushman Chiranewala, the....
Adlanders opine that while it’s heartening to see big brands taking a stand against discrimination, the movement must not be....
Ponnappa, Head – Growth Categories, Shipping & Marketing, eBay, tells us how the company re-established the business, its latest campaign....
Godara, the Co-Founder and CEO of MyTeam11, speaks about his company's resilience during the crisis and the future of fantasy....
Industry experts say hyperlocal content will gain more prominence as people are mostly confined to their homes and are venturing....
Bansal has been with PHD since its inception in India Jyoti Bansal steps down as CEO of PHD India. Bansal....
The new report maps out the four phases of market recovery in the new normal and predicts trends by analysing....
Dhruva, Cleartrip's Vice President, speaks to exchange4media on the consumer trends and the 'new normal' in the industry The COVID-19....
Thanks to the strong sentiments around the call for 'Make In India', some of these apps are seeing more downloads....
While brands across the spectrum leverage the trend during lockdown for reach and engagement, experts back it on grounds of....
Sunil Kataria, CEO - India & SAARC, GCPL, tells us how topicality and authenticity played an important role in the....
Advertising experts note that brands need to take precautions to not look insensitive, creepy or opportunistic in their communication The....
Both national and global brands across categories are embracing their Indian roots to become part of the PM’s Vocal for....
Srinivasan, Founder and CEO, Paytm Insider, discusses the company’s new focus on e-events, post-lockdown plans and more “The focus for....
When a cheerful blue-haired little moppet in a red polka-dotted dress showed up on a hoarding, in 1966, little did....
