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Indian digital advertising industry grew by 35% to reach Rs 21,353 crore by the end of 2021, revealed the dentsu-e4m....
Reduction in tariff and separate allocation for startups are some of the other demands of the sector Beaten down by....
The third-party cookie deprecation will have a huge impact on digital advertising as Google Chrome controls over 50% of the....
The gaming industry is also hoping for a progressive policy structure from the government along with fair treatment from the....
Media watchers say the deal will prove beneficial for Viacom18 as Shankar and Murdoch are not just bringing funds but....
After successfully filling in the void created by the ban of TikTok, the desi short-video platforms are now looking beyond....
Digital advertising will take a big leap with 5G rollout as Video, Voice, OTT, Gaming, and Personal Targeting will see....
MPA estimated that the number of customers legally paying for online videos will increase to 230 million in the next....
As per the report, indexed ad volume growth in the first leg of IPL 14 was 7%, whereas in the....
Industry experts say IPL media rights value may jump to Rs 90-100 crore per match The auction of two new....
The industry is using digital media and the power of regional language content to spur the growth further Indian e-commerce....
The fate of the nation's most beloved cricket campaign hangs by a thread as Pakistan finally beat India in a....
The ASCI & Futurebrands teamed for the GenderNext study to get an insight on the representation of women in ads....
Ajay Khanna, CMO, Amway India takes us through the brand’s focus on delivering holistic wellness during the pandemic, its initiatives....
Print media players say circulation is back to 90% of pre-Covid levels and ad volumes close to 80%. However with....
